I'm sure you've seen the claim that this-or-that is "rewiring our brains"? Leaving the faulty metaphor aside, our brains are not "wired" in the first place, I think this is one of those terribly useful claims that usually comes with an ulterior motive. You know, like:
"all we need to do is spend just a little (or a lot) more money on the (homeless, war on drugs, war on poverty, healthcare, national defence, climate change ...) and the problem will be solved"
Uh-huh. What's really weird is that voters keep believing this stuff. Some of them, at least, the rest know that their government jobs depend on it.
But back to that "rewiring the brain" stuff. You know it is complete nonsense, right? But if you are reading about listening habits on Spotify, or the new fad of bullet journaling, or work habits, or work environments, or a host of other things, they always seem, mysteriously, to be connected with someone trying to sell a new book, project, product, program or website. You need this to
- rewire your brain!
- stop your brain from being rewired!
- rewire your brain in a better way!
- to help others rewire their brains!
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