Sunday, August 12, 2018

Music and the Feng Shui of Wine

I really don't have a tag for this one! A commentator just sent me an interesting link about a Chilean winery that uses Gregorian chant to age its wine better:
With a mission to revitalize the production of quality Chilean wines, Montes founders Aurelio Montes and Douglas Murray discovered the use of music, specifically monastic chants, enhanced the taste of their product.
“There are studies that prove that soft vibrations make the liquids perform a better aging than in silence or with strident music,” says Montes. The Heriot-Watt University in Edinburgh performed one of those studies specifically for Montes' Aurelio wine in 2008. Researchers found that red wine taste was altered 40 percent by powerful and heavy music, and 25 percent by mellow music. Drinkers rated white wine more refreshing when music considered “zingy and refreshing” was played. Other winemakers are following in the steps of Montes, including Chilean Juan Ledesma of Terroir Sonoro, who plunges music speakers directly into the barrels. 
The imaginative techniques employed by Montes Wines extend beyond the innovative use of cymatics (or wave phenomena). The entire winery was built with the principles of feng shui in mind. All the basic elements—think water, metal, wood—are incorporated into the design, with water flowing from outside the winery into a fountain at the center of the building. In the feng shui tradition, water is deemed the ultimate symbol of abundance, and the careful placement of the lily-shaped fountain is intended as a way to connect the building with the prosperous energy of the universe.
That sounds fascinating! I'm wondering what would happen if you aged some fine Canadian ice wine with Shostakovich string quartets? They are about to perform the String Quartet No. 11 in an upcoming chamber music festival concert. This is the Allegri Quartet:

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