As a necessity of the current musical scene, every young artist needs people to attend her concerts. In order to achieve this, she 'brands' herself. Greg Sandow has a whole series of posts on the question of self-branding for the purposes of promotion. Here is one. I tend to be a bit allergic to the whole idea. What really attracts me is the pieces being played, not who is playing them. There are some artists that I will go see on faith, but they are pretty rare and half of them are dead! So, given the burgeoning field of young up-and-comers, I will only go see them if they are playing repertoire I really want to hear. This makes me a terrible concert-goer!
One of those artists I would go to see, no matter what, was Nigel Rogers, who is now retired. I saw him give an amazing concert of all 17th century vocal music after which he had to give seven encores before we let him go.